I'm a French-German Graphic Designer and Art Director based in Berlin, specializing in brand identity, print and packaging design systems, and editorial design. Over nearly a decade at HelloFresh Group, I developed packaging and print design systems across multiple brands and 15 international markets, while also working on OOH campaigns, editorial projects, and retail concepts. Along the way, I moved from hands-on execution to leading teams, helping shape global standards, and creating the conditions for good work to happen. I care about designs that are visually strong and systematically sound. In my free time I like to work on personal projects or go for a run or a hike. Both are a kind of meditation in movement that keeps me clear-headed.