Factor is a ready-to-eat meal delivery service offering a variety of dishes each week, designed to make healthy eating convenient without sacrificing taste. Meals are delivered directly to the customer's door, and ready to enjoy in minutes.
A cohesive, yet flexible sleeve system was developed to accommodate the different products, printing techniques, and supplier requirements. The system was anchored in the brand's primary black-and-white palette, with accent colors applied to the side panel to allow consumers to identify what's inside at a glance, while key product information was integrated to guide their selection.
Designed with consumer habits in mind, the juice packaging uses transparent labels so customers can see the natural qualities of the juice color and texture, reinforcing trust in the product's freshness and quality. A clear, minimalist design approach was adopted across the range, featuring Factor's logo prominently.
Packaging and print design guidelines were developed for Factor, establishing a scalable framework across European markets.
As the main design stakeholder, art direction was driven from concept to production, ensuring visual coherence while accommodating on-pack messaging and local technical requirements for a consistent look.
Factor's delivery vans act as moving brand touchpoints wherever they travel. Each van carries the brand's identity through its logo and typography, and the entire fleet is electric to keep emissions down on every route. Consistent yet adaptable, the visual system holds its shape across markets, languages, and messages.
