Froozeo is a Berlin based brand offering high-quality organic frozen ingredients to make smoothies effortlessly. Everything is prepared and portioned into a cup, ready-to-blend. Simply add a liquid of choice for a fresh, delicious smoothie, ready in seconds. Cups are delivered straight to the door in a box. The visual identity blends bold typography, vibrant colors and mouth-watering food photography.

The visual identity, packaging design system and overall visual communication for Froozeo span several deliverables. Work started with the logo and the full range of twelve smoothie cups, followed by the box and inbox print materials, a fridge for direct sales stands, welcome booklets and brand guidelines to bring consistency across every touchpoint.