Froozeo is a Berlin based brand offering high-quality organic frozen ingredients to make smoothies effortlessly. Everything is prepared and portioned into a cup, ready-to-blend. The full brand identity, including logo, type system and color palette, was developed to reflect this simplicity, blending bold typography, vibrant colors and juicy food photography.

The visual identity, packaging design system and overall visual communication for Froozeo span several deliverables. Work started with the logo and the full range of twelve smoothie cups, followed by the box and inbox print materials, a fridge for direct sales stands, welcome booklets and brand guidelines to bring consistency across every touchpoint.